How Cross-Store Selling Will Boost Your Sales on Shopify

If you run a Shopify store, you know how tricky relationships between retailers and suppliers can get.

A formal wholesale contract might be suffocating for smaller businesses because of all the paperwork and strict responsibilities. But you simply can’t sell your goods if you’ve got nowhere to get them from.

That’s where cross-store selling comes to the rescue. Did you know that collaborating with other sellers might drive your profits? Get ready for a quick manual on boosting your Shopify store performance.

What is cross-store selling?

Cross-marketing is expanding your brand’s reach through other brands’ platforms. Due to cross-store cooperation, businesses help each other find new customers and increase average checks.

Cross-store selling & dropshipping

Easily Partner with like-minded brands — without risk Although cross-store selling may remind you of dropshipping, the two methods are very different.

Dropshipping means that a retailer lists its suppliers’ goods on its online store without actually having them in stock. So when a customer buys these goods, the order is redirected to the producer or supplier, and they handle it on their own by shipping items straight to the customer.

When using dropshipping as a business strategy, retailers attract customers to their supplier’s goods without managing logistics and warehouse storage. Still, it has its shortcomings: retailers lose control of quality checks and inventory, which may result in poor customer experience.

Advantages of cross-store selling

Cross-promotion eliminates the disadvantages of dropshipping by syncing stock levels via special software. When connected to a cross-store platform, businesses can expand their assortment and coordinate orders, mutually supporting each other’s growth.

Cross-store selling doesn’t require contractual agreements. Any collaboration can be started or finished in one click, so you have nothing to lose when leaving a non-beneficial partnership.

The performance of cross-store cooperation influences customers’ satisfaction, loyalty, and lifetime value. It affects both retailers’ and suppliers’ shared profits, so each side stays invested in its relations.

How cross-marketing boosts your profit

Cross-promotion eliminates the disadvantages of dropshipping by syncing stock levels via special software. When connected to a cross-store platform, businesses can expand their assortment and coordinate orders, mutually supporting each other’s growth.

Cross-store selling doesn’t require contractual agreements. Any collaboration can be started or finished in one click, so you have nothing to lose when leaving a non-beneficial partnership.

The performance of cross-store cooperation influences customers’ satisfaction, loyalty, and lifetime value. It affects both retailers’ and suppliers’ shared profits, so each side stays invested in its relations.

1. Retailers and suppliers get to work with cross-store platforms in two different, yet equally fruitful ways.
2. The retailer adds other brand’s items to its website, inspiring cross-sales and increasing average checks.